Effie James is Merri-Lee Marvil's and the Pretty Committee's image consultant. She is a bit of a germophobe, hates the even the sight of food, and loves Rockstar energy drinks. She lives by the quote, "Sell it with your words."
Effie is tall, curvy, and a size zero. Effie has ash blond hair and narrow navy blue eyes.
Effie hired Merri-Lee a hair and make up team, a camera crew, and a speech therapist and got her $275,000 worth of plastic surgery. It was Effie who turned the overflow trailers into Tiffany's Boxes in Bratfest at Tiffany's.